Tree thumbnailPrinted media can be a major platform for the promotion of historical organizations. This Technical Leaflet provides tips for maximizing promotion in the press.

G. Donald Adams of Greenfield Village and the Henry Ford Museum explains how to begin brainstorming possible press stories that highlight the unique offerings of an organization.

Adams provides tips for having a story published even if you do not have time to write the story yourself.

He also overviews the basic requirements to write a publishable story with helpful tips for meeting the objectives he outlines.

A discussion of photographs provides tips for capturing compelling images and the best ways to store these for potential use.

The “Beyond the Basics” section provides other promotional resources within the press.

Technical Leaflet #124 (1980)

For more information on similar topics, please refer to Technical Leaflet Bundle 13, Reading Out to Your Audience.