In order to gain a better understanding of the wants and needs of their visitors, living history and outdoor museums initiated the Outdoor Living History Museum Interpretation Research Project.

Its primary goal was to determine the best practices of interpretation method, first-person, third-person, or museum theater, and to survey guest reactions to each.

This would help determine which method would be optimal for a particular setting and situation.

The project was implemented at Conner Prairie and Old Sturbridge Village.

Each site has adjusted their programming to fit the results of the research and have additionally expressed interest in continuing ongoing analysis and surveys on new exhibits.