In the late 1990s, AASLH produced The Gift of History brochure to help professionals convey the value of history to their communities.

This Technical Leaflet is intended for professionals who have limited resources or staff for public relations to promote the information conveyed in The Gift of History.

Laura J. Sadowski articulates why history is valuable in American society and the role history organizations play in preserving the past.

Included are examples of institutions carrying out great practices in different areas.

Also included is a guide to building a case for history and a unique case for your organization. An outline of the tools to promote the value of history will help organizations coordinate their campaign accordingly.

Technical Leaflet #208 (1999)


Download (PDF, 6.98MB)

For more information on similar topics, please refer to Technical Leaflet Bundle 5, Funding Your Organization, Technical Leaflet Bundle 22, Help in a Tough Economy, and Technical Leaflet Bundle 24, Twenty-first Century Top Five.