This article based on the theme of the 2010 AASLH Annual Meeting The Winds of Opportunity,  explores some of the changes that many museums and historical societies have begun to experience through the years.

Most notably, funding is a category that has quickly become a top issue for many institutions. The article discusses some of the ways museums can see these tough challenges through with their staff and audience intact and happy.

Some of these suggestions include: collaboration with other institutions, adapting programming to fit new audiences, and embracing technology.

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