History News Volume/Issue:Volume 62, #2This article emphasizes the importance of knowing why visitors come to historic sites and museums and what type of experience they have.

The topics of this article include: what it means to value the public, to listen to their needs, and to become partners in a learning quest.

The article also examines the role and wisdom of listening to your visitors and integrating ways to establish feedback and visitor voices on a regular basis.

Sheppard discusses the impact of research and evaluation and remove the mystique that sometimes accompanies the thinking about such work.

She concludes that visitor voices are the key to historic sites and museum success and the meaningful impact they seek.