Tree thumbnailStocking a museum gift shop is a large task.

Kathleen K. Newcomb of Old Sturbridge Village provides tips for museums creating their first shop.

Newcomb overviews how the character of the site should be reflected in the atmosphere and merchandise of the shop and the importance of a policy guiding the type of products sold.

Ideas for the types of merchandise, such as local crafts, items for children, books and prints, and reproductions, and how to display these attractively guide store managers in equipping the shop.

Newcomb also provides more technical tips such as the proper methods for inventory, display, and personnel.

The Museum Store: Organization and Sales Techniques TL#46