In 2011, the Museum Association of New York and Museumwise facilitated three Focus on Value conversations during the Museums in Conversation Conference.

These conversations focused on measuring the impact and value museums make in their communities and how to convince every stakeholder, from board members to the public, why museums are important and vital.

This white paper provides an overview of the challenges of measuring and conveying value and how each session played a role in the conversation.

A summary of the sessions, Museums as Community Contributors, Museums as Educational Institutions, and the Town Hall Meeting, highlights the format and discussions of each session.

The report includes a summary of key findings from all the sessions with action steps for museums and history organizations.

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