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Stocking and marketing a museum gift shop can generate earned income for historical institutions.

Sandra L. Harris and Sandra M. Narva provide insights on how to find unique products that relate to the mission of the institution and its brand and how to market these items effectively.

Educating store staff about the exhibits and history presented at an organization will help them successfully sell products related to that content.

This leaflet shows how to train store staff properly and include them in the history a museum or organization interprets.

Also included is a discussion on licensing products created by museums and its advantages.

Technical Leaflet #205 (1999)

For more information on similar topics, please refer to Technical Leaflet Bundle 5, Funding Your Organization.