History News Volume/Issue:Volume 62, #2This article focuses on the benefits of conducting visitor evaluations on museum exhibitions and programming.

The author uses examples of evaluation techniques and practices from the Holocaust Memorial Museum.

The museum uses written feedback, interviews, and focus groups to evaluate their ongoing educational efforts.

The authors concludes that no matter what process a museum uses to collect visitor feedback, it will be more in touch with its audience, and its programs will have greater meaning and significance.