65% of all adults in the U.S. use at least one social media site. From sharing family photos to learning about what is happening in the world to organizing revolutions to planning a day trip, social media has connected local and international communities like never before. History organizations can be intimidated by the number and variety of social media platforms available. Where do you start? How can history museums best navigate this constantly changing, super connected world? Join AASLH’s Hannah Hethmon for an intensive introduction to social media use at museums and historic sites. Whether you are just setting up your site’s accounts or have been using social media for years, this is a great chance to learn best practices and ask questions.
Topics covered will include:
- Basic social media theory
- How to decide which social media platforms are best for your organization
- How to tailor your posts to your audience
- How to use social media to build relationships with visitors and potential visitors
- Best practices
- An introduction to paid advertising on social media
- Easy ideas to take home and start using right away
About the Instructor:
Hannah Hethmon is the Membership Marketing Coordinator at AASLH, where—among other communication and marketing responsibilities— she runs all the official social media accounts. Before entering the public history/ museum field, she worked for eight years doing marketing, copywriting, and sales in the nonprofit sector (primarily small businesses). In addition to a degree in English literature, she holds a master’s in medieval Icelandic history and philology.