Reach Advisors conducted a survey in 2012 over concerns regarding attendance in museums.

This series of blog posts examines attendance trends in museums in 2012 with possible explanations for the patterns and projections for the future.

This blog post gives an overview of the study examining attendance trends. It explains how researchers contacted museums to complete the survey, how many museums actually responded, and the general make-up of the responding museums.

Caveats to the study are also discussed.