This article centers around the Southern Oregon Historical Society and its journey from birth, to bankruptcy and irrelevancy, to one that is now connected and useful to its community.

The SOHS came into existence out of a need to save a historic building in Jacksonville, Oregon. Following its initial commencement, it began to ignore volunteer requests, and its community wants and needs. In order to rebuild itself, the SOHS followed the Three R’s of Museum Management:¬†Relevance, Relationships, and Resources

They recruited the community to add Relevance by beginning and funding programs that the public was interested in.

It built and rebuilt its Relationships with the county, and new partners to help fund new museums and programming.

It also reviewed the way they were using Resources.

Through this, they created a new business model for nonprofits such as the SHOS and became familiar with the ways to serve their audience.