Tree thumbnailThe 1950s and 1960s marked a time of a growing tourism economy as more Americans traveled.

Thomas G. McCaskey examines how the growing tourism industry affects historic sites and museums and how history organizations can reach out to potential visitors.

McCaskey recognizes the difference between local visitors and tourists and shows how marketing to both does not need to be competitive or neglect the other.

The author provides a framework for promoting history organizations to tourists with various methods, such as materials visitors receive upon entering the site, paid advertising outside the region, public service advertising, and partnering with travel organizations.

Technical Leaflet #29 (1965)

The information in this Technical Leaflet has been updated in more recent publications. It has been indexed for historical purposes.