Tree thumbnailReaching your public requires savvy use of multiple forms of media.

Marguerite Gignilliant, a staff writer for Colonial Williamsburg, explains the different ways to communicate with your audience using the newspaper.

Gignilliant overviews how to effectively write press releases, including the timing, distribution, and photographs accompanying the release.

As Gignilliant notes, news releases require planning and should not be carried out on an impulse.

Sample photographs and news releases are included.

Reaching Your Public through the Newspaper TL#45