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Roy A. Smith provides a primer on creating an effective and professional public service announcement in the 1960s.

He focuses on using slides to convey the message and how to write concise and informative messages for these.

News stories broadcast on television are another way to communicate with the public and Smith provides techniques for submitting a compelling news story and communicating with the television station.

He also gives tips for on-air performances, maximizing a visit to a television station, and proper post scripts from the experience.

Technical Leaflet #26 (1965)

The information in this Technical Leaflet has been updated in more recent publications. It has been indexed for historical purposes.