Tree thumbnailNewsletters are a solution for communicating to an organization’s membership.

Charlotte S. Derby provides suggestions for content to include in newsletters, such as upcoming exhibitions, new memberships and acquisitions, gifts and bequests, goals, and policies.

The look and feel of the newsletter is also an important component for effectively communicating to members.

Derby provides tips for selecting pictures, the format, name, and masthead.

The author’s discussion of how often to publish a newsletter, the need (or not) for extra copies, and who creates the newsletter is useful for organizations implementing a newsletter for the first time or revisiting the effectiveness of current practices.

Technical Leaflet #39 (1967)