summer 2014 cover

America’s 90 million millenials are an active and revolutionary bunch, so what do you need to know about them to draw them to your institution? Colleen Dilenschneider tackles the topic of engaging Generation Y in her latest column.

These “digital natives” are poised to become incredibly influential in the next forty years, and history organizations must understand their worldviews to harness their enthusiasm and stay relevant.

Millenials are:

  • Civic minded — public service oriented
  • Digitally native — comfortable with and dependent on technology
  • Constantly connected — socially and technologically in touch with others

So how can you take advantage of these traits to make your organization millenial-friendly? Dilenschneider gives you her tips and research findings in this article.