Dawson overviews the marketing tools employed by the society, such as a school tour brochure and teacher newsletter.
The society connects with local and state education offices and professional education organizations in order to network with teachers and determine their needs.
After conducting surveys with teachers, the society examined the curriculum of schools in Iowa and built programs around the state standards by creating pre-visit materials, a bibliography of materials related to local history, traveling artifact trunks, and in-service day programs focused on teaching with artifacts.
Dawson shows how these efforts improved programming at the society for both teachers and students.
Technical Leaflet #186 (1993)
For more information on similar topics, please refer to Technical Leaflet Bundle 8, Programs for Teachers and Students.