A museum’s public affairs program is the verbal and visual information about the institution that should elicit a response from the public.

Mary W. Dyer explains how to effectively communicate with your public through publicity and promotion. She provides strategies for publicity and promotion, showing the differences between the two. Also included is a media checklist for video promotion and publicity.

Though many of the tips and techniques provided are still relevant today, this report does not take into account the Internet or social media.

Forms of promotion and publicity focus on museum fact sheets, advance exhibition schedules, advance activity schedules, press releases, memos to editors, museum brochures, fliers, posters, public service announcements, and guide book and directory entries.

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