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Professionals in the field often discuss benchmarking but its meaning is not always clearly expressed.

Barbara Windle Moe defines benchmarking and how it should be used in museums. Benchmarking helps improve processes by using standards to measure the effectiveness of a service or program.

Often used in the business world to assess competition, benchmarking can be applied to the nonprofit world and serves as a useful tool for improving performance.

Moe explains process benchmarking and provides steps to create a benchmarking system within an institution.

Charts to guide the process and measure an organization against the best practices in the field are included throughout the leaflet.

Technical Leaflet #221 (2003)

For more information on similar topics, please refer to Technical Leaflet Bundle 20, Self Assessment Toolkit.