Summer 2013 coverIn 2012 Het Loo Palace in Apeldoorn, the Netherlands, developed a new online strategy using a structured tool for digital engagement.

The Digital Engagement Framework focuses on assets and audiences, outreach and engagement and the wider context of the organisation to help museums like The Loo Palace develop new media and technology strategies.

Takeaway Messages

  1. Digital engagement is a long-term process, not a one-off activity.
  2. Your assets and audiences are the key building blocks of online success.
  3. Structuring your thinking about new media and technology helps your institution become more social.

Questions for Readers

  • What are the strong elements of your organization that you can use to develop your digital strategy?
  • Which audiences can you connect with through digital media?
  • How do new media and technology fit in the overall mission of your organization?

More on the Digital Engagement Framework in the book Digital Engagement for Culture, Heritage and the Arts (free download):

Digital Engagement Framework 

Download (PDF, 155KB)