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Cultural tourism can be a revenue generator virtually anywhere because every locale has a unique and distinct cultural heritage.

Chambers of commerce and local governments have been extolling the value of cultural tourism since the 1990s, claiming heritage tourists typically spend more money and support more local businesses and hotels than other tourists.

Carol Kammen examines what cultural tourism means for local history organizations and how to balance the need to draw tourists without sacrificing the history and services presented to the local community.

Kammen emphasizes the role local history organizations must play in cultural tourism with respect to visitors, residents, and the place itself.