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Membership programs should form connections between an institution’s community and the services the organization offers.

Marianne Bez and Amy Cunningham provide a primer on how to create a successful and sustainable membership program.

They discuss the need for an active and vital membership base and the reasons why people join organizations.

Using these insights, Bez and Cunningham provide practical advice for planning a membership package, methods for recruiting members, and ways to retain them.

Technical Leaflet #237 (2007)

For more information on similar topics, please refer to Technical Leaflet Bundle 22, Help in a Tough Economy, and Technical Leaflet Bundle 25, Know Your Audience (and Your Museum).