Numerous arguments over the internet’s impact on museum and library attendance question whether virtual experiences will decrease visitation and engagement while others believe it will enhance the experience and numbers.

IMLS conducted a study to determine the web’s real impact on museums, libraries, and their users.

This study revealed, “the amount of use of the Internet is positively correlated with the number of in-person visits to museums and has a positive effect on in-person visits to public libraries.” The report online can be viewed in its entire form or segmented portions such as the conclusion, survey reports, or survey methods.

Authors: Dr. José-Marie Griffiths, Dean and Professor and Donald W. King, Distinguished Research Professor, University of North Carolina at Chapel Hill

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