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Tim Grove discusses tips and tactics when writing online content.

He emphasizes research which shows online users are generally on the internet for a specific task and aren’t passively browsing the Web.

Thus, writers should compose for an active, task-orientated audience that doesn’t want to, nor has time to, read a whole lot of information.

He makes suggestions for format and writing styles in order to engage the reader into the most important parts of the content.

He also says that while historians and history topics aren’t always known for their brevity, the ability to write for a Web audience is an important skill to learn as to ensure that website users have a positive experience with your site and desire to return, just like visitors to a physical historic site or museum.

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