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Websites are a crucial component of a museum’s marketing and virtual presence in the twenty-first century.

Tim Grove emphasizes the need to review and evaluate your organization’s website annually, including the information, its presentation, and the effectiveness of resources devoted to its maintenance and development.

Jemima Rellie of the Tate Online and her staff developed a set of six objectives that guides their efforts in maintaining the existing site and developing new content and features.

Grove shares these objectives as a model for other organizations looking to improve their web practices.