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Tim Grove discusses the activity of blogging for a cultural institution.

He says that blogs have had a major impact on many facets of culture, including journalism and politics as an informal and sometimes off-color form of writing.

Grove also discusses considerations for a history organization or museum that wishes to start a blog.

Factors such as audience, resources, and marketing are things to be aware of when considering blogging.

He offers tips and advice in consultation with other bloggers from cultural institutions as well as online resources and examples of established, successful blogs.

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