Websites offer endless opportunities for the promotion of an institution and engagement with online visitors.

Jasmine Sante provides an overview of what makes an effective museum website, encouraging institutions to go beyond the basic “business card information” by providing access to collections, information about exhibits, and offering online educational programs.

Providing online catalogs creates opportunities for different methods of interaction with objects, particularly for novice users of collections catalogs who need more guidance than those familiar with traditional hard copy catalogs.