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Guest Columnist Chad Wollerton offers advice and tips on creating web pages for a historic site or museum.

He notes that some organizations have the budget to create multimedia, Flash, and data-based websites that can shed new light on their subject matter and inspire their online visitors to learn more and make on-site visits.

But other institutions cannot afford the technology and some visitors only want basic information about visiting the museum or historic site.

Wollerton’s suggestions include ways to balance both approaches and make a website more user-friendly that shows off the best side of an institution.