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How does an organization decide which social media platforms to use? This column offers several tips, starting with the need to set goals.

What would you like to accomplish through social media? Develop a vision for a social media culture at your organization, be willing to experiment, and match institutional values to social media platforms.

Several examples from the National Air and Space Museum and the National Museum of American History offer some ideas.

The bottom line is that audience expectations are changing and museums can no longer by wary bystanders in the social media world.

Key Takeaways

  • You can and should be strategic about social media decisions at your organization.
  • Museums can no longer be wary bystanders in the social media world.
  • A willingness to experiment is an important part of the social media process.

Questions from the Author

  1. How do you make decisions about which social media platforms to use?
  2. Are there social media platforms that work well for your institution? Why do they work well?
  3. Have you tried any platforms that just didn’t work? Why didn’t they work?