spring 2014 coverThis column looks at the phenomenon of “going viral” online with a preservation-focused example from a blog post about the Hershey chocolate factory.

It asks what factors cause something to spread in social media and whether or not there is a use for comments generated by social media.

Is there a way to capture the online contributions to blog posts? The column refers to the Hurricane Digital Memory Bank and the September 11 Digital Archive.

Takeaway Messages

  1. Many factors cause a message to “go viral” and spread online, including touching an emotional nerve and highlighting an unexpected topic.
  2.  Is there a good way to capture comments generated by blog posts?

Questions for Readers

  • If we create spaces that provide a forum for discussion, should we be capturing the comments as a reflection of community history?
  • How do we do this?