Engaging with the millenial audience (also known as Generation Y) is one the most popular and perhaps most confusing topics in the history field right now. What does this group of young, internet-savvy, professionals want from a historic site visit or event? How can we create programs that fit their needs, budgets, and interests? What is the best way to advertise and let them you what you can offer?

Colleen Dilenschneider tackles this topic in her latest column, and discusses four “distractions” or misconceptions that she identifies as keeping organizational leaders ambivalent or misguided about attracting this essential group.

 

“We need to be better at showing this audience the relevance of our institution through our understanding of people and behavior and creating more influence.”