Do your elected officials know how you serve their constituents? Do you have champions for your organization? Are you prepared in the event legislation or policies are proposed that would adversely affect your museum?
Advocacy involves communicating what your museum does and why it is important. Making advocacy a part of ongoing operations can help build a stronger institution. Staff at all levels, board members, volunteers, constituents, and the many people who value museums can all play a role. This webinar will cover what advocacy is and why it is important, and, through real world examples, address how advocacy is similar to both donor cultivation and disaster planning. Participants will learn how to do simple things to incorporate advocacy into ongoing operations and also how to engage in field-wide advocacy.
About the Faculty:
Karen Ackerman Witter worked in Illinois State government for 35 years in leadership positions in the Office of the Governor, state agencies, and the Illinois State Museum, where she served as Associate Director for 14 years. She has served in leadership roles on the boards of the Illinois Association of Museums and Association of Midwest Museums (AMM), including President of AMM. Leveraging her background in government, she has participated extensively in advocacy initiatives of the American Alliance of Museums. She is a frequent presenter about advocacy at state, regional, and national museum association conferences. Karen is currently a part-time independent consultant, including serving as instructor for the online course Building A Stronger Organization Through Advocacy.