In times where all museums and historic houses are examining ways to stay open and funded, this article explores the risks and benefits of taking unconventional avenues.

When introducing programming that includes ghost hunting, which focuses on an intangible and unproven phenomenon, what does that say about the value of your institution?

Should the house in question be preserved because of its historical significance, or because of its paranormal activity?

The article suggests that historic houses that are valuable to the public should treat themselves as so by focusing on sustainable educational, cultural, and inspirational programming.