Public relations is more than promoting an organization, it is creating an image that all staff members play a part in presenting.

Robert Wheeler overviews how to maintain effective and positive public relations by focusing on relationships and services rather than marketing techniques.

He provides tips for selecting a PR officer and how all staff should play a role in presenting a friendly and professional image to the public. He emphasizes determining an organization’s audience and selecting the proper avenues of communication for that community.

Most importantly, Wheeler shows how public relations is a coordinated effort among the entire staff.

Effective Public Relations: Communicating Your Image TL#3 (1973)

The information in this Technical Leaflet has been updated in more recent publications. It has been indexed for historical purposes.