A study conducted of Connecticut’s cultural consumers revealed that many people view guided tours in museums and historic sites as a negative experience.

The article discusses the extent of the research including demographics of museum goers, preferential use of technology while visiting a museum or site, and opinions about guided tour experiences.

Each of the institutions that participated in the study used the data to adjust their guided programming.

This allowed the museums and sites to reach new audiences, please their current audience, and better prepare for changes in the future.