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Museums and historical organizations realize the necessity to focus on the needs of their respective audiences.

This leaflet provides tips for developing educational programs that create meaningful and engaging experiences for visitors.

Deanna Kerrigan overviews learning theories and the different types of learning styles visitors have to guide teaching in museums.

Kerrigan also addresses the issue of funding educational programs with tips for fundraising and the different types of funders that typically sponsor programs.

A list of needs for specific audience segments and a checklist for programming are included to guide thinking about the needs of an audience when developing programming.

Technical Leaflet #202 (1998)

For more information on similar topics, please refer to Technical Leaflet Bundles 3 and 24, Twenty-first Century Top Five.