Does your membership program operate on the assumption that people will renew this year because they did last year? It’s not enough to assume your members will support your organization because it does good things. The trends of the past two decades have changed everything when it comes to membership and engagement, and where people choose to spend their money and give their support.

Historic Travellers Rest Plantation & Museum, Nashville, TN

Historic Travellers Rest Plantation & Museum, Nashville, TN

A true membership plan is not just having a program in place that delivers benefits to those who join. Successful membership programs understand the importance of value and engagement, and most importantly, marketing.

In this one-day workshop, you’ll learn the basics of membership marketing and how to create a strategic, comprehensive marketing plan for your membership program. Using the Membership Life Cycle as a foundation, and drawing on real examples from other organizations, attendees will learn how to engage their audiences and turn them into members . . . and keep them.

The agenda will consist of instructional sessions and break out exercises, all based on the five stages of the Membership Life Cycle. Participants work on their own marketing plan in a group setting. At the end of the day, attendees will go home with the framework for their institution’s membership marketing plan.