This curriculum is intended for use by service providers (field service programs, state and regional museum associations, etc.), consultants, and others who present training workshops for paid and unpaid staff of museums, historical societies, historic houses and other organizations. The curriculum content is based on standards in the StEPs program and geared for small- to mid-sized organizations.

The focus of this 6.5-hour workshop curriculum is helping participants understand how to collect visitor information and locate demographic research and overall trends, and use that information to make their history organization more relevant to their visitors and communities. After completing the workshop, participants will have gained an understanding of ways to measure their audience; identify potential and future audiences based on an understanding of their own community; and how to locate free/low-cost resources for ongoing market scanning. The curriculum was created by Susie Wilkening of Reach Advisors. The package includes an instructor’s guide, PowerPoint slides, and handouts.

The curriculum materials were made possible in part by the Institute of Museum and Library Services.

Important Note: You are free to add your logo and contact information to the materials and to make changes in order to tailor the agenda, Powerpoint slides, handouts, etc., to fit your needs. AASLH does require, however, that you credit AASLH and StEPS in all of your materials with the following statement, “This workshop is adapted from materials provided the American Association for State and Local History and its StEPs program.” Additionally, we ask that at the beginning of all workshops you present based on these materials, you include the brief StEPs overview.

Download Curriculum Documents:

Preworkshop Assignment for Participants 

Powerpoint Slides

Handout A1

Handout A2

Handout B

Handout C

Instructor’s Guide