In the complex marketplace, evaluation and assessment of visitors’ needs are essential for museums to remain relevant.

Gail Anderson and Adrienne Horn provide a comprehensive primer on evaluation, explaining what it is and its three common types, as well as practical guidelines for conducting an evaluation.

An overview of front-end evaluation, formative evaluation, and summative evaluation explains the difference between each type of assessment and what settings are most useful to employ them.

This leaflet can be used to determine what type of evaluation to implement for a particular exhibition and the techniques used before, during, and after the evaluation. Also included are resources such as books, online sources, and organizations, to guide the evaluation process.

Technical Leaflet #204 (1999)

For more information on similar topics, please refer to Technical Leaflet Bundle 6, Exhibit Planning, and Technical Leaflet Bundle 20, Self Assessment Toolkit.