This article describes strategies for museums or historical societies who are feeling the pain of the economic downturn.

The strategies include:

  • Anticipating future context
  • Building the business case for history
  • Collaboration
  • Making connection
  • Focusing on the customer
  • Making the historical experience personal
  • Taking history to people via the web

Dearystyne emphasizes only keeping programs that are essential and sustainable, while re-working or getting rid of programs that drain resources.