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In order to find out what the word “authenticity” truly means to museums and historical societies, Reach Advisors conducted a visitor survey that delved into a number of issues, including why people visit outdoor history museums and why they felt these sites were important.

The results found that authenticity is perhaps the most critical attribute of a history museum.

The article explores the differences in the meaning of authenticity for different age and gender groups based on the survey.

Additionally it offers advice for institutions to tout their inherent authenticity in ways that are effective and appropriate for living history and outdoor museum sites.