This article was written to spur fresh thinking at a gathering of leaders in the fields of preservation, philanthropy, and historic site management.

The meeting was held at Kykuit, a property of the National Trust for Historic Preservation and focused on the sustainability of historic sites in the 21st century.

In the article, John and Anita Durel propose a new business model for historic properties based on national trends including: the expectations of boomers as they enter the next phase in their lives; the emergence of social networking and Web 2.0; the search for meaningful experiences in modern life; and the growing fundraising success of churches, universities and hospitals.

Taken together, the authors report that these trends suggest a new way to think about the long term value of museums, historic properties, and similar organizations.

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