BROWSE RESOURCES ABOUT ‘Marketing’

  • At a crossroads and facing an uncertain future, many historic house museums are reimagining themselves in response to specific needs in their communities. This panel will examine how several historic sites from around the country are creating vibrant connections with their constituents while ensuring their own long-term sustainability in the process. Presenters: Kendra Dillard, Director […]

  • Many Small Surveys, One Big Impact was recorded as part of the AASLH 2014 Online Conference. This recording discusses the systematic evaluation of teacher and student experiences across multiple programs, including field trips, can reveal powerful stories of institutional impact while exposing vast areas for improvement. Using examples from collaboration among fifteen Minnesota Historical Society […]

  •   The Indianapolis Museum of Art (IMA) and American Alliance of Museums (AAM) have announced the release of the much-anticipated publication Rights & Reproductions: The Handbook for Cultural Institutions. The release marks the culmination of the two-year National Leadership Grant awarded to the IMA by the Institute of Museum and Library Services (IMLS) in Sept. 2013. Co-published […]

  • Did you know we offer recordings from many of our past webinars online to download and stream, and that some are even free? These are a great way to take a virtual “class” from an expert and to learn about topics that matter to you and your organization! From fundraising to creating collections policies to […]

  • Does your membership program operate on the assumption that people will renew this year because they did last year? It’s not enough to assume your members will support your organization because it does good things. The trends of the past two decades have changed everything when it comes to membership and engagement, and where people choose […]

  • VolunteerHub has some great insights for engaging and interacting with volunteers through technology. Do you communicate with volunteers via text? What about with social media like Facebook posts? Check out these articles for tips on effective technology strategies! How Your Nonprofit Can Benefit from Texting Constituent Engagement: 3 Tips for Bonding with Volunteers Through Tech […]

  • Want to learn how to use social media to engage with your audience and recruit donors and volunteers? Alec Stern, VP of Strategic Market Development for Constant Contact, has some tips on engagement marketing for nonprofits. Your web presence and use of platforms like Twitter and Pinterest can have big results for your organization! → Engage […]

  • For the last decade there has been much talk about “repurposing” historic house museums for new uses or users because some just are not financially sustainable. Virtually every national and some state history conferences over the years have had at least one panel session about this topic. It has been seven years since the second […]

  • In 2012 Het Loo Palace in Apeldoorn, the Netherlands, developed a new online strategy using a structured tool for digital engagement. The Digital Engagement Framework focuses on assets and audiences, outreach and engagement and the wider context of the organisation to help museums like The Loo Palace develop new media and technology strategies. Takeaway Messages […]

  • How does an organization decide which social media platforms to use? This column offers several tips, starting with the need to set goals. What would you like to accomplish through social media? Develop a vision for a social media culture at your organization, be willing to experiment, and match institutional values to social media platforms. […]