BROWSE RESOURCES ABOUT ‘Marketing’

  • Are you a new member of AASLH? Interested in AASLH membership? Eager to make the most of your important role in this community? Join AASLH staff for an interactive orientation on the services, programs, events, resources, and networking opportunities available to AASLH members. As your home for history, we want to ensure you are getting […]

  • Editors Robert P. Connolly and Elizabeth Bollwerk present a “how to” guide for museums to integrate themselves into their communities as co-creators and valuable assets. Positioning Your Museum as a Critical Community Asset: A Practical Guide uses six thematic sections with case studies from museums around the world that successfully aligned their mission and resources with the needs […]

  • Many history organizations make the bold move to rebrand with the goal of attracting a broader audience. While much energy is often focused on the brand launch, this session addresses life after the launch date: how to manage your brand, how it evolves, and how you evolve. Chair: Shannon Thomas, Director of Marketing and Communications, […]

  • Arts Midwest and Metropolitan Group are leading a national effort to build public will for creative expression by connecting it with people’s deeply-held values. This session will explore this initiative’s research findings, theory of change, and how pilots are implementing messaging and recommendations to create long-term change. Chair: Robert Sarror, Senior Director, Metropolitan Group,, Washington, […]

  • 65% of all adults in the U.S. use at least one social media site. From sharing family photos to learning about what is happening in the world to organizing revolutions to planning a day trip, social media has connected local and international communities like never before. History organizations can be intimidated by the number and […]

  • This leaflet by Ohio History Connection Local History Services Manager Mark Sundlov discusses opportunities  and methods of demonstrating your organization’s or project’s relevance to various audiences. It includes sections on connecting with educators, neighbors, donors, and community leaders. It also features a statement from Tim Grove on the History Relevance Campaign. Technical Leaflet #273 (Winter […]

  • We are in the middle of a museum paradigm shift, and a new type of museum volunteer is emerging from the community. Non-profit volunteers are looking for unique and satisfying ways to engage in their communities and museums are primed to offer just the experiences these volunteers are looking for. This hand book is a […]

  • Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help […]

  • Because of limited (or no) staff, membership management in libraries and museums is often undertaken by staff and volunteers with no experience in membership. This can mean that museum membership levels are stagnant or dropping or Friends of the Library groups have few members. In either case, the organization suffers because of less-than-optimal revenues. Membership […]

  • At a crossroads and facing an uncertain future, many historic house museums are reimagining themselves in response to specific needs in their communities. This panel will examine how several historic sites from around the country are creating vibrant connections with their constituents while ensuring their own long-term sustainability in the process. Presenters: Kendra Dillard, Director […]