BROWSE RESOURCES ABOUT ‘Visitor Services’

  • To encourage more audience research and evaluation in history institutions, the AASLH Visitors’ Voices group compiled an annotated list of print and electronic resources to help colleagues begin or expand their audience research and evaluation efforts. [Note: the Visitors’ Voices group is no longer active.]

  • Community engagement was the key to unlocking audience needs for three very different museums in need of revitalization. Learn how these sites used a variety of community engagement tools, including surveys, focus groups, and more, to help plan for their re-birth as relevant sources for history learning for diverse populations. Chair: Megan McAdow, Director of […]

  • Local history organizations are identifying their greatest needs with help from agencies at the state level that have created programs and tools using StEPs and other assessment programs. Hear how a state historical society, historical commission, and state humanities council are using assessment programs to gather data, offer assistance, and effect positive change. Chair: Cherie […]

  • Arts Midwest and Metropolitan Group are leading a national effort to build public will for creative expression by connecting it with people’s deeply-held values. This session will explore this initiative’s research findings, theory of change, and how pilots are implementing messaging and recommendations to create long-term change. Chair: Robert Sarror, Senior Director, Metropolitan Group,, Washington, […]

  • Administrators of museums and other informal-learning centers often need to demonstrate, in some tangible way, the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums, zoos, botanic gardens, nature centers, camps, and youth programs. Evaluation is essential because it allows you to answer […]

  • Millennials are famously underrepresented in museum and historic site attendance and membership, and because of this, many museum professionals are working to better meet the needs of this audience. In this technical leaflet, Aleah Vinick and Rachel Abbott from the Minnesota Historical Society share their experiences with engaging the millennial audience at their institution. They […]

  • History museums increasingly embrace the possibilities of incorporating visitor feedback and user-generation information into exhibition presentations as a part of the interpretation. Museums that are using talk-back cards and dialogue in exhibits also make a commitment to systematically preserve and analyze the responses to better understand visitor experiences. Chair: Barbara Franco, Founding Executive Director, Gettysburg […]

  • The Association of Children’s Museums recently published Toolkit for Reimagining Children’s Museums, a 38-page guide to improving museums for young audiences and envisioning new ways of teaching, reaching, and inspiring children. “The Toolkit represents a synthesis of the three years of ideas and questions around the Reimagining Children’s Museum project funded by MetLife Foundation,” says ACM. […]

  • There’s been a lot of talk in the last few years about whether museums should consider breaking the “Rembrandt Rule,” the unwritten dictum that states every object in a museum must be treated equally, like a precious Rembrandt. Much of the discussion has been positive and probably has won a few converts, but is flexible […]

  • This interactive panel for historic houses and historic sites offers attendees the opportunity to learn how to create a truly inclusive environment for all visitors, including those with a range of disabilities. The panel is made up of four museum professionals who are actively promoting accessibility at historic sites and structures through programs, exhibits, and their […]