BROWSE RESOURCES ABOUT ‘Membership Marketing’

  • Are you a new member of AASLH? Interested in AASLH membership? Eager to make the most of your important role in this community? Join AASLH staff for an interactive orientation on the services, programs, events, resources, and networking opportunities available to AASLH members. As your home for history, we want to ensure you are getting […]

  • 2016 AASLH Meeting of the Membership Recorded in Detroit, MI at the 2016 AASLH/MMA Annual Meeting September 16, 2016   Listen on SoundCloud Listen on iTunes as a Podcast

  • Many history organizations make the bold move to rebrand with the goal of attracting a broader audience. While much energy is often focused on the brand launch, this session addresses life after the launch date: how to manage your brand, how it evolves, and how you evolve. Chair: Shannon Thomas, Director of Marketing and Communications, […]

  • Arts Midwest and Metropolitan Group are leading a national effort to build public will for creative expression by connecting it with people’s deeply-held values. This session will explore this initiative’s research findings, theory of change, and how pilots are implementing messaging and recommendations to create long-term change. Chair: Robert Sarror, Senior Director, Metropolitan Group,, Washington, […]

  • Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help […]

  • Because of limited (or no) staff, membership management in libraries and museums is often undertaken by staff and volunteers with no experience in membership. This can mean that museum membership levels are stagnant or dropping or Friends of the Library groups have few members. In either case, the organization suffers because of less-than-optimal revenues. Membership […]

  • In this article adapted from his address during the Meeting of the Membership at the 2015 Annual Meeting, AASLH President and CEO John Dichtl discusses the importance of history to our ever-changing culture, and the ways history organizations can serve the diverse needs of their communities. People are engaging with history as never before as […]

  • At a crossroads and facing an uncertain future, many historic house museums are reimagining themselves in response to specific needs in their communities. This panel will examine how several historic sites from around the country are creating vibrant connections with their constituents while ensuring their own long-term sustainability in the process. Presenters: Kendra Dillard, Director […]

  • Does your membership program operate on the assumption that people will renew this year because they did last year? It’s not enough to assume your members will support your organization because it does good things. The trends of the past two decades have changed everything when it comes to membership and engagement, and where people choose […]

  • Want to learn how to use social media to engage with your audience and recruit donors and volunteers? Alec Stern, VP of Strategic Market Development for Constant Contact, has some tips on engagement marketing for nonprofits. Your web presence and use of platforms like Twitter and Pinterest can have big results for your organization! → Engage […]